Organizational Setting Southwest Airlines Mission & Vision Statement This case study is diving into an organization called Southwest Airlines where their external and internal environment will be analyzed and recommendations to improve their processes will be identified. Acquiring individuals who understand the organization and who are passionate about the organization and the industry is going to be very important to overall success. Having individuals that have the knowledge to brainstorm these strategies is imperative, and without these individuals to bring about these creative ideas the company would surely fail. The strategic management processes are very important and should be properly developed to achieve organizational success. Understanding the organization's position and where it wants to go is a major part of strategy formulation. Strategic management involves many different processes like taking the initiative to set goals, brainstorming strategies, implementing those strategies and being able to properly analyze the situation. In other words, both strategic planning and strategic management matter to achieve intended organizational and societal change by formulating and implementing savvy strategies" (Kools & George, 2020, p.262). "Strategic management 'is concerned with ensuring that strategy is implemented effectively' (Poister, 2010, p. This gives the business structure and gives them the ultimate ability to achieve their organizational goals in addition to many other goals that the organization may have. MATRICES ASSIGNMENT: SOUTHWEST AIRLINES 2 Case Study Matrices Assignment: Southwest Airlines Strategic management is a major factor that plays a part in the success of an organization.
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